Below: Photos of my Halloween costume mentioned in the Vegan S’Mores podcast episode: “Vegan Convo Success Story + My Costume Made Everyone Uncomfortable

Sending the “right” message is difficult. How to get people to notice/care?

Leah Garces wrote an article on what she’s found works on social media. I agree, and wonder if it’s the same for in-person activism?

Experimenting with messaging on social media has taught me something uncomfortable: knowing as much as I do about the harms of factory farming can actually get in the way of communicating it to everyone else
— Leah Garces

I’m not sure that my wording and facts were the most effective way to get people to think about dairy cows. But, I did my best. If I were to do it again, I’d probably soften some of it. Because when we share too much at once, people shut us out.

Until every cage is empty…