FAST CASUAL VEGAN
Build your dream restaurant from scratch
This book is a straight-from-the-trenches guide to building a fast casual vegan restaurant from the ground up. Many aspiring vegan restaurateurs have the passion, the ethics, and the drive—but not the roadmap. Others dive in headfirst, only to realize they're in deeper water than expected. Whether you're still in the dreaming phase or already struggling to stay afloat, this book will give you the practical knowledge to turn your vision into a thriving reality.
Written by someone who actually did it, this book covers what most restaurant advice avoids: the unglamorous decisions, the costly mistakes, the quiet wins, and the systems that make a concept survive past opening week.
Inside, you’ll find practical guidance on concept development, menu strategy, pricing, sourcing, kitchen flow, staffing, branding, and day-to-day operations, all while staying ethical and financially viable. It also addresses the emotional reality of doing this work alone—how to make decisions when there’s no one to defer to, how to trust your instincts, and how to stay solvent without selling out your values.
If you’re serious about doing this—this book is for you.
